Digital Marketing

4 out of 5
4
6 reviews

Digital Marketing & SEO is a complex undertaking that involves many different techniques, tactics, and best practices. Moreover, these best practices are always evolving as consumer and web-user behaviors change, as new technologies emerge, and as search engines change their algorithms. That being said, it is still of the utmost importance for any business that wants to be visible online, so your efforts are well worth it. It can help a business accomplish a number of goals, including ones involving brand awareness, traffic, conversions, customer experience, and much more, which is why it’s so important for digital marketers to have a solid grasp of what it is, how it can help achieve goals, and what the most cutting-edge best practices are.

Main Contents

  • Digital Marketing Overview & Applications
  • Social Media Marketing
  • Search Engine Optimization (SEO)
  • Affiliate Marketing

What is the target audience?

This course covers: – How to grow a business online from scratch – Make money as an affiliate marketer – Become a freelance marketer – Get a job in this field. You’ll go from beginner to extremely high-level and your instructor will take you through each step on screen.

Digital Marketing Overview

1
What is Marketing
2
What is Digital Marketing
3
Understanding Marketing Process
4
Tools for Digital Marketing
5
Why Digital Marketing wins over Traditional Marketing
6
Understanding Digital Marketing Process

Social Media Marketing

1
What is Social Media
2
Understanding the existing Social Media paradigms & psychology
3
How social media marketing is different than others
4
Forms of Internet marketing

Facebook Marketing

1
Understanding Facebook marketing
2
Creating Facebook page
3
Uploading contacts for invitation
4
Exercise on fan page wall posting
5
Automated responses on messenger
6
Facebook page monetization
7
Facebook Ad boosting
8
Create and promote ad
9
Difference Between Campaign, ad set and Ad
10
Custom audience look Alike Audience
11
Facebook Pixels
12
Facebook Analytics, Insights
13
Boosting ad for custom audience

Instagram Marketing

1
Discovering Instagram and its importance in digital audience
2
Exploring Instagram personal and business profile
3
Creating Instagram branding with pictures and videos
4
Importance of using hashtags on Instagram
5
Join Instagram with Facebook
6
How to get followers
7
Use of emoji’s
8
Importance of stories and IGTV
9
Put link in Instagram Stories
10
Advertise on Instagram

Linked-In Marketing

1
What is linked-in and why is it important
2
Exploring profile/timeline feed
3
How to make connections?
4
Add 3rd level connections
5
Create group and business page
6
How to create article and posts
7
Find and apply for jobs

Copy Writing

1
What is copy Writing
2
How to grab Audience interest?
3
Convert features into Benefits
4
Creating irresistible call to action

YouTube Marketing

1
Why YouTube as digital marketing
2
Defining your YouTube strategy
3
Analyze keywords for better YouTube SEO
4
Find and add popular tags
5
Increase YouTube subscribers
6
Analyze your competitor
7
Optimize videos with key words, tags, and description
8
How to monetize YouTube videos/Channel?

Search Engine Optimization

1
How to do SEO in 2020
2
Understanding Analytics, Speed and mobile Test for Effective SEO
3
Discovering long tail keywords and why they are best
4
How to use keywords on website, use meta tags for effective SEO rank
5
How to get backlinks
6
How to find popular content on the internet for better SEO
7
How to optimize images on your website for top 10 Google search results
8
Why quest posting is extremely important for better SEO
9
How to get back links without making any efforts?

Affiliate Marketing

1
Amazon affiliate marketing
2
How to sign up as amazon associate
3
How to advertise amazon affiliate product on social media/ Without a website



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Lectures: 64
Level: Advanced

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Course Time Table

Monday8:30 am - 10.00 am
Tuesday8:30 am - 10.00 am
Wednesday8:30 am - 10.00 am
Thursday8:30 am - 10.00 am
Friday8:30 am - 10.00 am
SaturdayClosed
SundayClosed
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